https://www.jennywinfield.co.uk/about daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1616270302310-QLD2OL1VTTRFM252G7FY/Screenshot%2B2021-03-11%2Bat%2B11.05.29.jpg About - About me My values are truth, empathy and creativity. It’s important for me to uncover truths in a way that feels collaborative and compassionate, rather than extractive. The goal of my research is to support new ideas and creative endeavours. To problem solve, build, prototype, improve. I work with teams across service, product, organisation, comms and experience design. I combine a background in Psychology and Anthropology with 16 years of experience working in research - predominantly partnering with creative people and organisations who are deeply committed to problem solving. I care about taboos, because issues being socially ‘off limits’ can uphold harmful systems of power and injustice, disproportionately affecting already marginalised people. The silence, stigma and shame around taboos need to be tackled - these things serve no one. Trauma is something I’ve become more interested and experienced in over the last six years; as I started to explore taboo topics such as death, mental health, addiction and committing crime, I learned just how much trauma is at the heart of people’s experiences. Navigating research about trauma requires a real ‘levelling up’ of skills to ensure that participants feel safe and empowered to engage in research, and I’ve been fascinated to become a practitioner in trauma-informed design. Since 2021 I have led Research and Impact for Chayn - a global, feminist, intersectional organisation that supports survivors of sexual abuse and assault across borders. I run all of our trauma-informed qualitative and quantitative UX research studies, and our Impact Measurement. I’m proud to be a part of the communities of practitioners sharing expertise and learning from each other globally: Design Justice Network (DJN), Ethical Design Network, Designers Group for Good, All Tech is Human. https://www.jennywinfield.co.uk/contact daily 0.75 2022-11-29 https://www.jennywinfield.co.uk/home daily 1.0 2024-12-16 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1660658947280-EOOU0161DPO0MKDK4M4W/Jenny-15.jpg Home - Supporting people to discuss trauma and socially taboo issues requires deep empathy and a specialist research toolkit. Using these, I develop sharp insights that guide impactful design solutions. https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/399d67fb-c324-43f6-8596-a3f93fe1c35f/CLIENT-LOGOS-ALL-V5.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://www.jennywinfield.co.uk/death daily 0.75 2023-04-20 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1646961175953-I6AM8HF621ELETO9OX56/farewill-interview-0807.jpeg Death Planning for death Farewill Farewill are reimagining the way we deal with death, and I’ve helped them on a few projects for their wills and funerals products. Speaking with customers (and celebrants) who were currently planning a funeral for a loved one, I developed insights about what it means to celebrate a life, in death. My insights and strategic recommendations fed into Farewill’s product strategy and positioning ‘A brighter Funeral’. See more here https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Death https://www.jennywinfield.co.uk/suicide daily 0.75 2022-12-12 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1667472719266-945LTWNDWY9CDOVVXMGS/Suicide%26Co.jpeg Suicide - Suicide & Co Pro bono work. I supported this charity in understanding people who have been bereaved by the suicide of a loved one. I led sensitive and supportive research sessions which helped us to learn about the challenges of opening up about suicide as the person left behind. As part of the research I also tested the Suicide & Co ‘Conversation Guide’ and developed clear recommendations for user-centred improvements. Find it here https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Suicide https://www.jennywinfield.co.uk/menopause daily 0.75 2022-12-12 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1647357054086-07UG5VNSKW7BA8AHY6OS/Screenshot%2B2022-03-15%2Bat%2B10.57.35.jpg Menopause - Menopause Peanut I have delivered multiple research projects for Peanut, focused on supporting women through different life stages, from navigating infertility, to building confidence and connections as a new mum and more recently, entering menopause. Peanut wanted to explore menopause as a new vertical for its community offer, and I led research with menopausal women in the USA and UK to identify the challenges and opportunities for Peanut in this space. The Peanut menopause community launched in 2021. Find out more here https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Menopause https://www.jennywinfield.co.uk/sexual-dysfunction daily 0.75 2022-12-12 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1617026968806-IDTBE4TDNLF6EC5QWM1G/Lover+-+Final.jpg Sexual dysfunction Sexual Dysfunction Lover.io I designed and led research to support this early stage start up - a ‘sex therapy’ app - in defining their consumer facing positioning and branding. This involved exploring the range of emotional and practical support that people experiencing sexual dysfunction need in the USA and UK. The app is designed to normalise sexual challenges and help couples to tackle them together - and it’s now FDA approved. Find it here https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Sexual dysfunction https://www.jennywinfield.co.uk/incarceration daily 0.75 2023-07-13 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/4f40ce9f-a775-42c1-98a3-e962434c3981/prison-phone.jpg Incarceration Coping in prison Ministry of Justice I was tasked with understanding the unmet needs of women in prison in the UK - who I’ve found to be some of the most traumatised and underserved people in our society. I led the research for the design of a digital platform for them to use in their cells, to help them progress and cope while in custody and beyond. This was rolled out in 2021. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Incarceration https://www.jennywinfield.co.uk/sexual-assault daily 0.75 2023-08-02 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1646960817699-H34YXPVGCM8LT5ILHX3S/bumble-bloom-trauma-support-survivors-2021-1024x538.jpeg Sexual assault Surviving sexual assault Chayn I designed and led trauma informed research to sensitively explore the stories and needs of people who have been sexually assaulted by someone they met on Bumble. I interviewed survivors and surfaced clear insights to inform the design of the ‘Bloom for Bumble’ partnership - a series of free online services that survivors are offered by Bumble, to support and empower them to heal. Read more here https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Sexual assault https://www.jennywinfield.co.uk/addiction daily 0.75 2023-04-20 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/cafb78ed-422b-47ca-8488-ecc219c01efb/Marigold.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Addiction https://www.jennywinfield.co.uk/domesticviolence daily 0.75 2023-04-22 https://images.squarespace-cdn.com/content/v1/60492605d9128d296505da60/1f416f85-8554-4e7c-8f2e-4418b8cd08e1/Screenshot+2022-12-09+at+11.54.40.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Domestic Violence