Sexual dysfunction

Sexual Dysfunction

Lover.io

I designed and led research to support this early stage start up - a ‘sex therapy’ app - in defining their consumer facing positioning and branding. This involved exploring the range of emotional and practical support that people experiencing sexual dysfunction need in the USA and UK. The app is designed to normalise sexual challenges and help couples to tackle them together - and it’s now FDA approved.

Find it here 

  • “Jenny took on a project for us doing user research around the embarrassing topic of people’s sex lives. We were massively impressed with both how comfortable Jenny made the users and also how comfortable she immediately was herself with the topic, and also with the concise and accurate synthesis that came out”

    Jas Bagweski, Founder, Lover

Other taboo topics

Racism

Infertility

Loneliness

Debt