Hi, I’m Jenny.

I’m a researcher, design strategist and trauma-informed practitioner

Image by London portrait photographer, Sarah Tulej

I’ve developed the deep empathy and specialist research toolkit that is required for designing in the trauma space.

I partner with design teams, charities, government organisations and arts / heritage institutions, helping them to deliver trauma-informed services which positively impact their users.

 

Recently I’ve been leading trauma-informed projects on topics including:

 

Death

 

Suicide

 

Menopause

 

Racism

 

Incarceration

 

Addiction

 

Infertility

 

Sexual dysfunction

 

Domestic Violence

 

Sexual assault

 

Digital abuse

 

Vicarious trauma

 
 

I have 18 years of experience working with some of the world’s leading design agencies, brands, charities, government organisations and philanthropic foundations.

  • “Jenny is absolutely at the top of her field”

    — Dan Garrett, Founder and CEO, Farewill

  • "Jenny is one of the smartest people I’ve ever worked with. We’re so lucky to have her!"

    Hera Hussain, Founder, Chayn

  • "Jenny's user research with women prisoners was instrumental in making sure that we deliver services which genuinely meet the needs of women in custody. Excellent quality and impactful work! Her insights are now being used as part of our introduction for new staff. I look forward to working with Jenny again in the future."

    Sophie Otter, Head of Digital for Prisons, Ministry of Justice

  • "Jenny is a strategic leader with a bias for action, who perfectly marries theory and practicality. She's a natural at building rapport with people from diverse backgrounds and highly motivated to solve problems - particularly ones that have the power to improve society for the long term - differently. I couldn't recommend her more highly.”

    – Emilie Colker, Managing Director, IDEO

  • “Jenny generates critical clarity to bridge great thinking into fantastic creative execution. Every time, we look back and genuinely reflect on the quality of the thinking she provides. Just wish there were more ‘Jenny’s.”

    — James Nixon, CEO, JKR, D&AD Most Awarded Design Group 2020

  • “Jenny's expertise in navigating sensitive research topics, extracting rich insights and making sure these were heard and humanised across the organisation, were a masterclass. She truly embodied to me what it means to amplify a users voice with humanity and compassion."

    – Jemma Ahmed, Head of Research, Bumble

  • "Jenny is the best researcher I've worked with. She's just brilliant, and so competent at running the whole process. I really couldn't rate her highly enough"

    Amelia Wrighton, Founder, Suicide&Co

  • “Jenny took on a project for us doing user research on the topic of people’s sex lives. We were massively impressed with both how comfortable Jenny made the users and also how comfortable she immediately was herself with the topic, and also with the concise and accurate synthesis that came out”

    Jas Bagweski, Founder, Lover

  • "We turn to Jenny when we need foundational insight into our users. She explores sensitive topics with empathy and provides clear insights that our whole team can engage with, and that we can confidently use to inform our strategy"

    — Michelle Kennedy, Founder, Peanut

  • "When we don’t know the answers or something isn’t that clear we just call up Jenny. She’s a brilliant researcher and super smart strategist who brings deep consumer insight to help solve all our problems. She’s hasn’t yet failed”

    — Jono Holt, Founder, OTHERWAY

  • "Jenny brought clarity, intelligence and openness and helped us to get to a place that was both bold and comfortable for us. She seemed to get us from the off, and it made the project so much more enjoyable and productive."

    — Steven Page, CEO, Faber Publishing

  • "I was very impressed by Jenny's research work - she was excellent. She synthesized the research in a very powerful way, with amazing insights, crisp ‘so-whats?’ and tangible next steps for us."

    George Hadjigeorgiou, Founder, Zoe

  • "Jenny remains the first researcher I think of whenever I have a tough project that needs a deeply empathic and nuanced approach."

    Lydia Howland, Head of Research, Deliveroo